Together with Dio Luria and John Muldoon, we transformed Carolyn Tillie’s jewelry site (carolyntillie.com) into a lean, mean, e-commerce machine. We found the WPA theme on ThemeForest and it’s a beaut. Dio customized the design of the theme and John did his magic behind the scenes to get the site optimized for SEO. Carolyn can now easily add jewelry, add variations (silver, gold, etc.), categories, sales, coupons, etc. The site is using the WordPress E-Commerce plugin. The WPA theme is one of the few I’ve seen that really lets you promote the images of the products using the shopping cart. It pulls images from the WP EC products in addition to the regular WP posts/images.