Case Studies

First-time writer leapfrogs to book, press kit, and marketing

Kathryn Abajian (kathrynabajian.com) went from no book and no website to book and website and marketing plan and PR kit and events and postcards and business cards and more. The more she used her website, the more she realized it could do. She used it as an event calendar, as a newsletter, as a press [...]

Website as Press Kit

Summary: First-time writer leapfrogs to book, press kit, and marketingKathryn Abajian (www.kathrynabajian.com) went from no book and no website to book and website and marketing plan and PR kit and events and postcards and business cards and more. The more she used her website, the more she realized it could do. She used it as [...]

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