Case Studies

Been wanting to get that newsletter out? You’re not the only one.

"Company Q" lost a major client and needed to replace it/them.

Forget what you do. Write about how you do what you do.

Lee Foster explains the economics of selling mobile applications compared with selling (traditional, paper) books in his article, "Apps – the Future of Travel Journalism?"

Established writer creates a media center

Asma Hasan’s site is a working warehouse of everything she’s done, is doing, and is going to do.

First-time writer leapfrogs to book, press kit, and marketing

Kathryn Abajian (kathrynabajian.com) went from no book and no website to book and website and marketing plan and PR kit and events and postcards and business cards and more. The more she used her website, the more she realized it could do. She used it as an event calendar, as a newsletter, as a press [...]

Website as Press Kit

Summary: First-time writer leapfrogs to book, press kit, and marketingKathryn Abajian (www.kathrynabajian.com) went from no book and no website to book and website and marketing plan and PR kit and events and postcards and business cards and more. The more she used her website, the more she realized it could do. She used it as [...]

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