Case Studies

Forum for Youth Investment

Naming a multi-nonprofit website, and giving it a tagline.


The company name had to embrace not only the planned first round of service offerings, but also future offerings whose scope would potentially be very broad.

GAIA Group

Creating a name for GAIA Consulting's internet based health service. Mario Weiss and Johann Meyer-Christian of GAIA Consulting in Switzerland came to Namebrand to create a name for their online health service. Based on our briefings, creative directions discussed, key concepts, vocabulary, word parts, and language roots, we had two rounds of creative naming exploration. [...]


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