Classes

Travel Blogging Workshop

Jennifer Leo, Bradley Charbonneau & Gil Zeimer Travel Blogging Workshop 10:00-4:00 pm Sat., Oct. 28 • $95 Technorati estimates that 30,000 new Web logs are created daily. This one-day workshop by three blog-savvy instructors will show you how to get started, what software is right, how photos and links boost traffic, how to stand out [...]

Websites for Writers: Why you need one and how to get it done.

I'm teaching a class on (could ya guess?) websites for writers! Read more about it on The Writing Salon website and below. Saturday, May 7, 10 a.m. -4 p.m. San Francisco $85 members/$95 non-members You wrote your novel, got a six-figure advance, hired a New York publicist and the royalty checks are now pouring through [...]

Writer’s Websites :: Why you need one and how to get it done

An encore class for writers and getting their websites and blogs started. Read more about it on The Writing Salon website and below. Saturday, August 20, 10 a.m. – 4 p.m. in Berkeley $85 members/$95 non-members Here’s a sample of the table of contents from the class: 1. WHY HAVE A WEBSITE? 1.1. MARKETING :: MY NAME IS BRADLEY AND I AM A WRITER. — You the Company :: Your website is your brochure, your front desk, your business card, your secretary, your sales force � — Beyond Text :: Audio clips, video shorts, Podcasting, etc. — Book and product sales 1.2. UPDATING :: WHAT HAVE YOU DONE FOR ME LATELY? — Readings, Events, News, What Else? — A Column :: AKA Blog 1.3. NETWORKING :: OH, REALLY? I WROTE AN ARTICLE ABOUT THAT LAST MONTH. — Blog and Blog Commenting — Forum :: She said that he said that you said � — Send This To A Friend — Mailing lists / Newsletters — Signup forms 2. HOW TO GET IT DONE 2.1. DO IT YOURSELF :: GOT TIME? — Your Toolbox — A little help — Blogs 2.2. HIRE A PRO :: GOT DOUGH? 2.3. HIRE A PRO TO HELP YOU DO IT YOURSELF 2.4. CONTENT :: SO I HAVE A SITE. NOW WHAT? — Active pages — Static pages 2.5. DESIGN :: STARK, DARK, OR SPARK? 2.6. THE SETUP BASICS :: DO YOU KNOW WHERE YOUR WEBSITE LIVES? — Domain Names :: firstnamelastname.com — Hosting :: Where your site “lives” — Email :: not kittylove@aol.com, but jackie@jackieswanson.com — ISP :: Interim Slalom Parchment — Search Engines :: If you build it, will they come? 2.7. MONEY :: SPEND SOME, SAVE SOME — Costs — Savings 3. WHAT ELSE CAN YOU DO? 3.1. BUSINESS CARDS 3.2. POST CARDS […]

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