Zeimer’s Advertising Shoppe Upgrades to WOO Themes Canvas

Zeimer’s Advertising Shoppe Upgrades to WOO Themes Canvas

With WOO Themes Canvas, we had more layout, function, and design options.

Gil Zeimer’s Advertising Shoppe site gets a good amount of traffic. Gil is a prolific copywriter who specializes in, well, whatever the client needs. He’s done a ton of work in healthcare copywriting, but is a quick learner for whatever topic you might need.

His old theme was a good old theme—bit like an old dog. But it was time to go and he didn’t have easy layout options like he’ll have with Canvas. Now he can even update the slider on the home page (using Canvas’s built-in slider). I hope he gets more out of the new theme and is able to get even more out of his WordPress portfolio site.

Lauren Deane Evans (of Good Looking Ideas) designed the layout to showcase Gil’s work. Easy-to-find recent posts as well as a robust sidebar navigation to allow the visitor to sift through Gil’s site to find what they need. Speaking of finding, the search box is large and accessible and hopefully helpful for visitors to the site.

Zeimer's Advertising Shoppe upgrades to WOO Themes Canvas

Zeimer’s Advertising Shoppe upgrades to WOO Themes Canvas

Business Capital Switches to WOO Canvas

Business Capital Switches to WOO Canvas

From StudioPress Genesis to WOO Themes Canvas in one fell swoop. OK, 37 …

The client was just spending too much time tinkering and kept requesting little changes to which our answer was, “Yeah, uh, sorry, but that sort of thing would be easier if we just switched the theme to WOO Themes Canvas.” We finally made the switch and already things are easier–and look great.

We’re using the full-width Business Slider as a headline for many of the pages. They’re easy to switch out, use multiple slides per page, and assign Slide Groups to manage them easily. We’re also using on the home page (but using the same image with different text … our low tech solution to fading text).

The Representative Transactions page is a little coup on its own. Using some fancy pants code under the hood, it’s turning regular posts into a filterable portfolio. Beauty is that we’re not using custom post types so just in case we want to do this another way, we’re safe with the format.

Overall, the site is looking great and we also switched hosting to WP Engine so it’s speedy and secure.

Vein Care Clinic

Vein Care Clinic

Combining a clean and colorful site with a rich background.

Clear call to action items, a smooth-scrolling slider on the home page backed by a pleasant background image makes this site easy to navigate and pleasing to read.

We had some last-minute changes to this site, but they were easy to implement as it’s built in Canvas so things like the background, size of fonts, and even padding in the header was all just point and click and drag and drop.

Clean site with rich background.

Clean site with rich background.

CASA Stars

CASA Stars

The wonderful CASA after school program had a nice site. But we made a nicer one.

It was  a project where the “before” picture wasn’t really so bad at all, so it was going to take a little work to make the “after” picture better for the CASA team.

What we did was bring in Lauren Deane Evans of Good Looking Ideas. That usually does the trick. What she does is produce a “brand,” gives it an identity, a sense of self. Just take the layout of the new site: it’s clean and lean. Logo prominent and readable. A cool silhouette of kids that doesn’t take away from the logo and tagline, but still gives the site a sense of character. Isn’t that what a brand is supposed to do? It’s not too busy, it’s not too sparse, it’s, in the words of Little Red Riding Hood, just right.

Check out the stars of CASA at casastars.org.

CASA Stars Before

Not a bad site by any means, but could use a refresher.

Not a bad site by any means, but could use a refresher.

CASA Stars After

With an updated header and slider, it's now easier for staff to update.

With an updated header and slider, it’s now easier for staff to update.

Clean WOO Themes Canvas Child Theme

Clean WOO Themes Canvas Child Theme

That full-width header and navigation makes a nice, broad swoosh of color contrasts.

With Canvas, it’s easy to choose from a full-width header or a “boxed layout.” The full-width header gives breathing room to the logo and navigation and if you’d like a secondary navigation at the very top, that’s easily dropped in as well.

Overall, a clean site like this provides consistent and easy-to-find call to actions.

Solidly built site to promote the doctor's office and his offerings.

Solidly built site to promote the doctor’s office and his offerings.

San Francisco Sentinel

San Francisco Sentinel

The San Francisco Sentinel needed a bit of liveliness. We got them that.

The site was one of those old text-based, 3-column functional sites that held loads of content and was very readable, but didn’t really have any character. Now it has character galore.

Together with the ever-popular Lauren Deane Evans of Good Looking Ideas, we put together a colorful, fun, and still useful site for all of their late-breaking news feeds. Now the Sentinel can make more use of featured images, excerpts, and archives.

The old SF Sentinel site was functional, but not exactly exciting.

The old SF Sentinel site was functional, but not exactly exciting.

The new SF Sentinel site is stunning, sunning, and fun!

The new SF Sentinel site is stunning, sunning, and fun!

 

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