New York Photographer Goes to Avada Theme

New York Photographer Goes to Avada Theme

Showing off his work with sliders and portfolios.

If you have excellent photography, let the images do the work–not the WordPress theme.

Michael Radassao displays his beautiful work effortlessly with easy-to-use sliders for the home page as well as a portfolio section, a space for a blog and customer testimonials.

His previous site worked well in WOO Themes Canvas, but with the Avada WordPress theme, we’re taking it to the next level. The home page has parallax effects, scrolling long page where we can introduce Michael and his work and then lead off into sub-sections to dig deeper into the photography.

Business Capital Switches to WOO Canvas

Business Capital Switches to WOO Canvas

From StudioPress Genesis to WOO Themes Canvas in one fell swoop. OK, 37 …

The client was just spending too much time tinkering and kept requesting little changes to which our answer was, “Yeah, uh, sorry, but that sort of thing would be easier if we just switched the theme to WOO Themes Canvas.” We finally made the switch and already things are easier–and look great.

We’re using the full-width Business Slider as a headline for many of the pages. They’re easy to switch out, use multiple slides per page, and assign Slide Groups to manage them easily. We’re also using on the home page (but using the same image with different text … our low tech solution to fading text).

The Representative Transactions page is a little coup on its own. Using some fancy pants code under the hood, it’s turning regular posts into a filterable portfolio. Beauty is that we’re not using custom post types so just in case we want to do this another way, we’re safe with the format.

Overall, the site is looking great and we also switched hosting to WP Engine so it’s speedy and secure.

Phenomenal Mind

Phenomenal Mind

Here’s a very smooth adaptation of WOO Canvas putting the main navigation upper right in the header  and then a straightforward home page using WOO’s built-in column shortcodes. In fact, we’re using the custom WOO custom header widget to get a regular menu in there–working great.

Diane Kern has a serene background but also a clean content area so the eye focuses on her text and main image headlines. Her new text-based logo upper left is accentuated with just a bit of color and texture. Clean, lean, and ready to roll.

Phenomenal Mind Studios

Criminal Trial Lawyers Association of Northern California

Criminal Trial Lawyers Association of Northern California

The CTLA needed a site to help provide information to their members, but also manage membership, collect dues, and disseminate information. With a combination of WordPress, Gravity Forms, PayPal and MailChimp, we have a system for them in place to take care of all of that.

Different members of the organization have different administrative roles and different access levels to manage the information and the members. It’s a flexible system and we can change it on the fly to accommodate change.

It’s a professional looking site that can expand to their likings and needs.

Fashion Eye for Men

Fashion Eye for Men

Joui Turandot needed a rebranding from her “Joui Style” brand and site to take it to the next level. Beyond just Joui and her style, but focusing on her clients and what she was going to do to help those clients: Fashion Eye for Men was born. With some focused copywriting by Zeimer’s Advertising Shoppe, an uber-stylish theme from ThemeForest, Joui at the helm uploading content, adding photos, slideshows, and blogging regularly, we were ready for prime time.

Joui was already pretty hip to the online world and had been blogging at WordPress.com for some time. We easily imported those posts to her current site to promote her domain–and not wordpress.com.

A little bit of geeky behind the scenes … the theme utilizes WordPress 3.0’s new “custom post types” so that the slideshow, for example, is not exactly a post, but in a separate editing area. This keeps it out of the RSS feed and lets Joui focus the slideshow exactly how she wants it. There are also a few powerful (sidebar) widgets that let Joui put testimonials handsomely in the footer, show news items in a sidebar, and more. The admin panel the developer created is quite powerful and user friendly. Those are things that I’m looking for when I’m researching a theme: powerful features, but still easy enough to use for the casual site owner.

Check out Joui’s style and her freshly minted dudes at Fashion Eye for Men.

Good Looking Ideas

Good Looking Ideas

Lauren Deane of Good Looking Ideas wanted a site that she could update herself but didn’t sacrifice design style. In fact, she wanted a site that didn’t sacrifice anything.

We worked together scouring ThemeForest for a theme that would not only be beautiful (what Lauren wanted) but would also work well behind the scenes (what Bradley wanted). Because Lauren and I have worked together on several WordPress sites, I also wanted her to see what a good theme was made of behind the scenes. A good theme that would automatically create thumbnails of her images on the fly and to multiple specifications so that she would only upload an image once and it would be used in several places–all magically automatically.

We went through many, many themes, even bought a few and really test drove them. But she thought it didn’t look quite right or I found that behind the scenes it wasn’t working as well as I wanted it to. Finally, we found the theme for her that even had some extra features (pop-up video, for example) that really worked.

While we were at it, we also set up her with Google Apps email so Google hosts her email (hername@herdomain.com) and she gets the benefit of fantastic spam filters, speedy service, and best of all: excellent integration with her iPhone (calendar, contacts, and email).

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