A little content, stunning photos, let’s see, what can make with this …
Sideways Incentives is live and ready for action!
Even if you only have a few paragraphs of content for your new business, get it online! Get out there, get it live, let Google know you exist. Oh yes, and real people, too. But Google first–then real people will be able to find it more quickly.
Remember, this is a website, not a print brochure. If later you’d like to add different photos, no worries, just upload them as you have them. In fact, Google likes when you add new content as you have it, makes it seem like you’re growing, adding new information, which, of course, you are.
We chose the popular WordPress Avada theme for Sideways as it’s just so crazy powerful and leaves room for growth with its options, layouts, shortcodes and zillions of features we haven’t even played with yet.
From StudioPress Genesis to WOO Themes Canvas in one fell swoop. OK, 37 …
The client was just spending too much time tinkering and kept requesting little changes to which our answer was, “Yeah, uh, sorry, but that sort of thing would be easier if we just switched the theme to WOO Themes Canvas.” We finally made the switch and already things are easier–and look great.
We’re using the full-width Business Slider as a headline for many of the pages. They’re easy to switch out, use multiple slides per page, and assign Slide Groups to manage them easily. We’re also using on the home page (but using the same image with different text … our low tech solution to fading text).
The Representative Transactions page is a little coup on its own. Using some fancy pants code under the hood, it’s turning regular posts into a filterable portfolio. Beauty is that we’re not using custom post types so just in case we want to do this another way, we’re safe with the format.
Overall, the site is looking great and we also switched hosting to WP Engine so it’s speedy and secure.
A super tricked out double-entry sorting portfolio of clients.
Using the Business Slider to show different headings on different pages.
Business Slider plus easy-to-find services.
Combining a clean and colorful site with a rich background.
Clear call to action items, a smooth-scrolling slider on the home page backed by a pleasant background image makes this site easy to navigate and pleasing to read.
We had some last-minute changes to this site, but they were easy to implement as it’s built in Canvas so things like the background, size of fonts, and even padding in the header was all just point and click and drag and drop.
Clean site with rich background.
Is that not a Canvas theme!?
The shock, the horror!
I know, I know, what was I thinking? But we wanted Parallax and Canvas can’t yet do Parallax. Parallax is a fancy scrolling mechanism popular in single-page sites where the content scrolls down at different speeds producing a cool effect beyond just … a scrolling page.
The theme we chose, Salient, is loaded with features, but as often happens with these themes that are loaded with features is that they are hard (if not impossible) to customize. I longed for some of the easy-to-use customizations in Canvas (e.g. even just changing the Heading 3 font!), but we made do and the final site is a beauty … but I have to admit, it’s mostly due to excellent photo selection by super star marketer Travis Culwell and some custom-designed artwork. Yep, that’ll make the difference (almost) every time.
Large slider on top with main message
A three-column layout can really help show off services.
See those nice graphics? Yeah, that’s where an artist makes a difference (these were custom made)
Built-in portfolio section … although not very customizable.
Dividers between content areas are easy to add and full-width.
I’m all for avoiding Photoshop when possible. You can play with WOO’s buttons and create some nice-looking Call To Actions.
Buttons as Call to Actions
We just built a clean site for an organization that needed to change out the Call to Action text in the sidebars. If we had built buttons in Photoshop, they would have needed to rebuild (or at least re-edit) the source files every time. Ooh, just one spelling mistake? Back to Photoshop.
But with WOO”s shortcodes for buttons, you can use what’s usually just a “Submit” or “Buy Now” button into more of a graphic element or even call to action area (complete with link) in a sidebar or on a page. Color pick the background color to match the site, use the WP editor as your editing ground and you’re set.
We followed a similar path with the slider. By using WOO’s built-in business slider template, the client is able to update that area by just getting into a regular WP post title and excerpt.
Not bad for a little shortcode.
By the way, we experimented with WOO’s info boxes, but they didn’t play as nicely in the sidebars. Also, although we could have forced the background colors, the buttons we’re easier to manage and manipulate.
Clean, professional look built in WOO Themes Canvas.
Logo upper left, call-to-action upper right, slider with headlines front and center: check, check, check. It’s easy to get a well laid-out site using Canvas as it’s easy to construct with Canvas’s built-in page layouts.
Further features include and easy-to-navigation top menu area, social media buttons at the ready in that same menu/nav bar, and an overview on the home page right sidebar.
In all, it’s a clean, professional-looking site that’s easy to manage, upgrade, and update.
Vein Clinic Uses WordPress