Neetu Ahluwalia and Anna Parker needed branding, a logo, and a website to start up their new business: Eco Medicine Partners. With the design expertise of Lauren Deane Evans (principal of Good Looking Ideas), a clean WordPress theme, a new logo, some design customization, and some hand-picked photography, they’re open for business.

It’s easy to see where the added value of having a professional art director on the team comes into play. The choice of themes (clean, organized), the logo (smart, stylish), and then the careful–and time consuming–selection of photography, gives the site that extra edge, that push over the top, the special touch that will help it stand out among other sites.