Dr. Michael Hack had an excellent site built in WordPress (I built it … several years ago). But Dr. Hack is no strip-mall dentist, he’s a professional “artist” who loves his craft. He needed a cosmetic–and general–upgrade to get his business to where it should be: at the top of the game.
Dr. Hack was ready for the full treatment: get in the chair, lean back, and let us do the work. Don’t worry, this won’t hurt a bit. With a marketing strategist at the helm, an art director, a copywriter, a photographer, public relations pro, SEO consultant, and WordPress guru, we’ve take this site to the next level. You’ll notice the difference between stock photos and these photos of actual clients. The site is both clean and powerful–something like Dr. Hack’s office. Have a look at Financial District Dental’s New Front Teeth and let me know what you think.
This was a group effort by a number of talented BNI Embarcadero Power Team members, including:
- Amy Harcourt, strategic marketing, Definitive Marketing
- Lauren Deane Evans, Art Direction, website design and layout, Good Looking Ideas
- Mischa Purcell, client and staff photography, Mischa Photography
- Bradley Charbonneau, WordPress implementation, Likoma
- Gil Zeimer, copy-writing and copy editing, Zeimer’s Advertising Shoppe
- Phil Siegel, guerrilla marketing/research, MediaWorks SF
- Mathew Ventre, Search Engine Optimization and Local Search Optimization campaigns, National Positions
- And Dr. Michael Hack, who worked closely with each of us to approve this major cosmetic website makeover, Financial District Dental.
The BNI Embarcadero Marketing Makeover Power Team is a group of small business pros dedicated to pushing your business to the next plateau. Just getting started? Already rolling, but seemingly uphill? Cruising fast, but can’t find the brakes–or the steering wheel? Feel free to drop any of us a note and we’d be happy to talk about your business.
Before
After
This is an incredible transformation of this site! It just goes to show you what the right tools and professionals can do for your business. Great job!
I can tell your team has done a great job putting the site together. I think what would improve the site even more is taking advantage of some of the plug-ins available on WordPress. Like many businesses, photos can definitely increase new customer interest. One plug-in that I think would work well for you guys is adding Pinterests plug-in to show patient photos.