Creative Storefront Logo Type Tests

I have been thrilled to be a part Creative Storefront and be able to garner tips, tricks and advice and perspective from all the great talent that has showed up.  However being from a graphic design background I just couldn’t sit back and not contribute to the branding and design of the site. I mean what is “Glow Theme”? So (w/ apologies to Zoey Setiawan) I have done some type / logo studies that I am posting here in hopes that they generate some discussion among our members and players.

These are quick studies in script fonts, scale and emphasis of the operative word. When I think of Creative Storefront I keep coming back to the strip mall, aluminum door and window frames with the templated style signage in front. Think sheet metal, cables and house paint.

The last 4 are using a German utilitarian font Din Schriften. These work the best for me as they are clean, simple, clear and the font treatments lends itself to variety of signage and background treatments.

The very last one works best overall for me. I can see the background treatment being easily extended and/or tweaked to work through out site as headers and buttons.

CS Logo Type Study 1

csLogoTypeT2

cs Logo Type Study 3

cs Logo Type Study 4

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