How to structure a blog post

Chris Brogan is at it again: posting such useful content that I don’t want to forget so I have to post it on my own site so I’ll know where I can find it!

Many of my clients get their websites set up and it’s ready to go live and then … “Oh yeah, content. Hmm. That.” We’re all basically turning into writers, journalists, researchers, and interviewers if we want to build a content rich site. Chris lays out a easy-to-follow framework for adding content to your site in his article, “How to use a writing frame.” The basic frame is:

  • Great Title
  • Related Graphic
  • Strong+Story First Paragraph
  • First Example
  • Second and/or Third Example
  • Action Items
  • Call to Action

When clients ask me for ideas about where to find content for their sites, I suggest they look in their email inbox. There is usually plenty of fodder there for your expertise. In other words, take a question from a client/colleague/prospect and turn it into a blog post. One of my most common questions is how to transfer their domain name to another registrar. I recommend GoDaddy for domain registrations so instead of writing that out to 237 people each time they ask, I posted an article called “How to Transfer Your Domain to GoDaddy” and then just send a link to people who ask. It also sends people to my site (traffic, Google rank, etc.) as well as lets them see what else I have going on at the site.


About the Author:

I've done the big corporate thing. I've done the creative writer thing. Now I'm happily in the middle. I like to help small businesses who are interested in "working their website before their website works them." I'm also interested in creating beautiful sites with powerful WordPress themes. Google+


  1. The Watermark Group September 22, 2010 at 3:20 pm - Reply

    Hey Bradley,

    This is great, as usual from Chris.

    I’ll write a follow-up post about how to structure your blog posts for SEO and link to this.

    • Bradley Charbonneau September 24, 2010 at 8:05 am - Reply

      Looking forward to seeing how you write it up differently for a blog post, John.

  2. tim September 23, 2010 at 10:42 pm - Reply

    Hey Bradley,

    Great advice as always. I have read Chris before and have always been impressed.

  3. [Blocked by CFC] Nakia Coutermarsh September 30, 2010 at 7:49 am - Reply

    To be perfectly honest, I enjoy more web traffic and search engine love from articles than any other thing. I find it comical that good old article marketing still kicks butt in spite of all the fabulous internet marketing tools that have come out.

  4. […] How to structure a blog post If you haven't got a clue about making a blog post, this is a nice to-the-point primer. (tags: blogging writing websites) […]

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