Loïc Nicolas, a San Francisco wedding photographer, needed a site needed a site that he could add to on a regular basis easily–but with style. Loïc and I worked together and got the nuts and bolts done: we moved hosting, we moved domain registrations, we moved his email. We set up WordPress and used the high-powered WordPress theme he had purchased to customize the function and the style of the site. But it needed something more. It needed just that certain touch of je ne sais quoi. It needed to be “art directed.”
We called in Lauren Deane (goodlookingideas.com) to have a look. The three of us worked together on the site. We took a step back (both literally and figuratively) to look at what the site was really doing for Loïc. Who was his audience? What were the goals of the site? How did he want to achieve those goals? We reorganized, cleaned up, aligned ideas, and soon the site was what Loïc and I soon started calling, “Art Directed.”
Loïc’s streamlined beauty of a site is not only eye catching, but it’s useful. He can add galleries of photos from the weddings he just shot, from head shots he’s recently done, and even mix and match collection of his favorite photos.
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