Lone MørchLone Mørch (lonemorch.com) needed a site for her writing that wasn’t too much like–but not too far from either–her Lolo’s Boudoir photography site. The writing site needed to be chic and playful, but still professional. Not too sexy or deep red, but not too solemn either. She also needed to be able to update the writing on the site herself.

Original theme/coding called Modern — designed by Ulf Pettersson