With WordPress, they’ll be able to update their content more easily on a regular basis–and build leads and business.
If you can’t update your website, it’s a bit like a magazine that comes out every week with the same news. After a while, OK, probably twice, you’ll stop reading. Then you’ll unsubscribe, then you’ll move on. Maybe you’ll check back at some stage to see if there’s anything new.
But if there’s new content on a regular basis you’ll keep coming back–if that content is relevant. With WordPress, you can easily add that relevant content on a regular basis and keep it coming–and keep the customers coming back for more.