Search Engines and King Content

Gil Zeimer sent a link to a great article about “how to make your site search engine friendly.” Here are a few highlights:

When writing content for your site, Slegg noted that it is not always necessary to focus on the most competitive term in the copy. By focusing on “the tail,” or less frequently used keywords, it is possible to gain a significant amount of traffic overall from several longer, lower search volume phrases.

When writing articles, Slegg suggested creating short articles of 200-300 words and using catchy titles in order to get users reading. Write about seasonal topics and create content about basic subjects so that those unfamiliar with an industry can learn more about it.