Why a Website?

Do you even need a website? It’s not so clear anymore. What are your goals? Who is your audience? What are your other options?

There are two schools asking this right now: (1) Old School: can’t I just advertise in the Yellow Pages? Isn’t my AOL address good enough for marketing? My GeoCities page rocks. And (2) New New School: I have my followers on Twitter, Facebook, and Pinterest, why do I need a website? I have 82 5-star reviews on Yelp, that’s working fine.

Both valid (in their own way) strategies. But a website could (should?) be the core of your online presence. Do you really want your Facebook or Yelp page as the main place people go to learn about your business? They need to see more, your flagship store, see how you design your site, how you portray your business. From there, they can see how many Twitter followers you have and check out your zillion Facebook likes. In fact, maybe your website is just that: a portal leading to your other social media properties. Or old school, maybe it’s just an online brochure to complement your … Yellow Pages ads.

The advantage of a website, if self-hosted at your own domain, is that it’s yours. No one is going to shut down and make it go away. It’ll be there as long as you want it to be. You have (or should have) full control of design, content, and management. You make it the brand you want it to be. It’s possibly the most important piece of your marketing strategy–or at least, it still probably is today.

A Website Is (or at least Should Be) Just One of Many Tools in your Marketing Toolbox

One goal of your business is to get it from A to B. Let’s call a website in general transportation. You need transportation. You also need a product, a business plan, an employees, etc. I’ll dig deeper in this analogy in further discovery in the “Why?” series, but for now, you have decided you need a website, you need transportation.

  1. Website –> Transportation

Once you’re convinced that you need a website, what type are you going to choose? A truck, a car, a motorcycle, a bicycle? We’ll get into that in the next installment of the series.

Do you really need a website? There are so many other options.

Do you really need a website? There are so many other options.

2017-05-25T22:52:36+00:00

About the Author:

I’ve done the big corporate thing. I’ve done the creative writer thing. Now I’m happily in the middle. I like to help small businesses who are interested in “working their website before their website works them.” I’m also interested in creating beautiful sites with powerful WordPress themes. Google+

4 Comments

  1. Write Every Day Challenge June 22, 2013 at 2:25 pm - Reply

    […] Why a Website? (Jun 16) […]

  2. Why WordPress? June 23, 2013 at 12:22 am - Reply

    […] Why a Website? […]

  3. Paula Mc Cabe December 27, 2013 at 10:24 pm - Reply

    My site seems to be down – I was doing some work on it and it just went to data base error. silverbellnurserysf.com
    Any idea why?
    Thanks.
    Paula

  4. W is for Website April 26, 2014 at 8:01 am - Reply

    […] the question of whether you need a website at all is up in the air depending on who you ask (Why a website at all?). But let’s say you need one in addition to your Facebook page, your Twitter presence, your […]

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