Laurie McAndish King

About Laurie McAndish King

Freelancer experienced in content development, strategic planning, project management. Also enjoy travel writing, photography, natural history, and chasing the cosmic serpent.

An Editorial Calendar Plugin I Love

The WordPress Editorial Calendar plugin shows your posts in a visual calendar-view format that lets you see what's scheduled to go live and when.

Using a Website to Sell a Class—A Case History

What makes a good app? What makes an app sell? How do you choose a topic and source images? How much content is required and who owns it? How long does it take to develop an app? How much should you charge, and how much money can you make?

WordPress Theme Reconnaissance

Now that you understand the basic components of a blog page you're ready to choose a theme. There is no right or wrong choice; there are only choices that give your website the look and functionality you want—and ones that don't.

A Simple WordPress Glossary

You're probably familiar with most of these terms, but since we're just getting started with WordPress, I thought a glossary might be a helpful reference.

What’s a WordPress Theme?

If you're just getting started with WordPress, one of the trickiest decisions to make is what theme you want to use.

New to WordPress?

If you’re new to blogging, you may feel overwhelmed by the options, decisions, and learning curve involved. Here's the scoop.

Where to get Traffic Reports

Wondering how much traffic a site gets? For good-sized sites, you can check on or Quantcast also tells you about your audience: gender, age, children per household, education and income levels, and other demographic information. [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

WordPress training for new users

New users don't get the benefit of WordPress—you can easily update it yourself—if they don't know how the software works, so I usually include an hour or two of hands-on WordPress orientation and training along with the website. I just finished working with a newbie (she was familiar with online editing, but that's about all); [...]

Free photos for your blog

Need images to illustrate your posts? Here are some sources for free photos. Be sure to check usage terms and conditions on these sites.

How to write for SEO

Search engine optimization is part art, part science, and always changing. To do it well you'll want to get expert help. In the meantime, here are the basics of SEO writing: Determine the keywords and phrases most applicable to your content. You could reach out to a company such as OutreachPete to help determine which [...]

Where to find WordPress themes

With tens of thousands—or maybe millions—of WordPress themes available, how do you know where to go to look for one? You can always search for "free WordPress themes" (Google returned about 51,300,000 matches) or "premium WordPress themes" (only 19, 100,000 matches). It doesn't sound very efficient, but it does provide a way to find the [...]

What clients want in a WordPress theme

Bradley and I were talking about how to help clients choose a WordPress theme, and thought I'd include this link to an article that discusses these considerations (in addition to solid code): A beautiful home page Multiple skins/colors (including holiday customization) Custom widgets jQuery capability (e.g. for slideshows) An interactive contact page (nice idea, with [...]