It's a pain to do it. It's more of a pain if you don't do it.
The best way to have readers keep coming back is to keep writing good content.
If something sounds too good to be true ...
Will Divi 3.0 make WordPress as easy to use as Squarespace?
It came, it updated, I didn't notice. That's the way it should be.
Heckle your name as if were a bad act in a smoky night club--and you're drunk.
Sure, why not!? Oh, but wait, there's more.
What does your company name do for a new customer?
It might even be ... dangerous.
Is there (lots of) money to be made selling WordPress themes?
Is it really that much easier?
Your brand seems clear to you. What about to a stranger?