Case Studies


The company name had to embrace not only the planned first round of service offerings, but also future offerings whose scope would potentially be very broad.

GAIA Group

Creating a name for GAIA Consulting's internet based health service. Mario Weiss and Johann Meyer-Christian of GAIA Consulting in Switzerland came to Namebrand to create a name for their online health service. Based on our briefings, creative directions discussed, key concepts, vocabulary, word parts, and language roots, we had two rounds of creative naming exploration. [...]

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