“Can we make that ‘pop’ a little more?”
Struggling to make your marketing stand out? Are you trying to make everything stand out? Yeah, that’s not going to work.
By definition, not everything can be:
- On top
Our school is having their annual auction and the attached screenshot here shows 12 items for sale. How am I supposed to know, quickly, what is good/interesting/on sale? I see some highlighting in yellow, then some highlighting in red. Maybe that’s like a stop light: yellow for warm, red for hot?
What’s the one idea you want to get across?
But how do you know which 1 thing to showcase? Yeah, that’s the hard part.
- Survey your audience
- Measure results
- Test some more
- Survey anyone related to what you’re trying to do
- Educate, learn, improve.
So, now back to shopping at the auction!