Is your brand sending out mixed messages?

Ask someone who doesn’t know what your message is if it’s as clear as you think it is.

It’s especially good if they don’t know you or your industry or your company name.

A great way to minimize your chances of sending mixed messages through your various marketing campaigns is to compartmentalize your products and services so that they can stand on their own, and apart from any other products or services you may offer. — Rachael Gerkensmeyer, zerys, the content success platform

Here’s a fun way to test your brand: find examples out in the wild (that means away from your computer) that give out a message like you think your brand does. See the photo in this post. Is your message that bad? Is it clearly sending out conflicting messaging? If so, what can you do about it?

If you dare to get some feedback, ask strangers what they think of your messaging. Ask the if it’s clear, ask them what it means to them.

Is your brand sending out conflicting messages?

So what’s it going to be? Entrance or not? Is your brand sending out conflicting messages?

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About the Author:

I've done the big corporate thing. I've done the creative writer thing. Now I'm happily in the middle. I like to help small businesses who are interested in "working their website before their website works them." I'm also interested in creating beautiful sites with powerful WordPress themes. Google+

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  1. […] Is your brand sending out mixed messages? (Jun 11) […]

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